18 Megapixels 30x Optical Zoom 3.0" LCD Screen SD / SDHC / SDXC Compliant 1 YearsWarranty

Description

Aim farther – Upgrade your view
Take a better look at all you aim for with the world's smallest digital camera including a 30x optical zoom lens developed by Sony along with the legendary ZEISS? a clear retractable OLED Tru-Finder™ and other features to extend full-scale shooting capabilities. The new Sony HX90 — it's absolutely brilliant from every perspective.

The Elements of Comprehensive Image Quality
The synergy of a higher-performance CMOS image sensor lightning-quick image processor and legendary lens pack the latest optical and engineering advancements into an amazingly compact form.

Go farther closer and wider
The ZEISS Vario-Sonnar T 30x optical zoom lens extends a legacy of high-precision optics to capture clear sharp undegraded images throughout a 24-720mm range.

Command with Confidence
Instantly take control of any function that you want. All aspects of operation and handling are intuitively manageable making it as easy as possible for you to love using this camera.

Get the best view OLED Tru-Finder
This high-contrast retractable OLED Tru-Finder is far brighter than conventional electronic viewfinders and perfect for all-around portability safety and practicality.

Extra-speedy & precise Fast Intelligent AF
An improved spatial object detection algorithm realises a more optimal and accurate lens drive to make AF even faster for capturing more fleeting moments with ease.

Set the Right Shooting Style in Motion
Gain more choices to shoot your movie just right according to the situation and how you want to show it. Whether you just want to share some action quickly or save it at higher resolution for more careful editing later you can shoot in your own style to suit your purpose. Simply make format mode exposure and other settings and start recording as you like.

Enjoy movies in versatile formats
Choose XAVC S or AVCHD format for high-resolution movie recording. You can even simultaneously record the action as a compressed Web-friendly MP4 file for easy sharing.

Keep the blurs away
Intelligent Active Mode with 5-axis image stabilisation and advanced frame analysis compensates for camera shake during movie recording to minimise blur that often results from handheld shooting.

Be creative
Choose among P/A/S/M (Programmed AE/Aperture priority/Shutter-speed priority/Manual) modes to control exposure and adjust background blur in movies as well as still photos.